Yabie is a fast-growing SaaS company dedicated to empowering SMEs with innovative solutions that streamline operations and drive growth. We specialize in POS solutions, providing businesses with easy-to-use, scalable technology that helps them succeed.

The Role 

We are looking for a dynamic and strategic Head of Marketing to lead our small but agile marketing team. This is a hands-on leadership role, where you will drive both strategy and execution to accelerate growth, enhance brand visibility, and generate high-quality leads. You will work closely with sales, product, and customer success teams to align marketing efforts with business objectives.The Head Of Marketing delivers the commercial and top-line strategy for the company, optimizing and balancing go-to-market strategies, product launches and marketing initiatives with replicable and scalable marketing processes.

Key Responsibilities

• Set a clear marketing strategy and plan that correlates to Yabies overall objectives

• Develop and execute a data-driven marketing strategy to drive awareness, acquisition, and retention.

• Own demand generation and lead generation efforts, optimizing multi-channel marketing campaigns (SEO, PPC, email, content, social, etc.).

• Strengthen the brand position and messaging to effectively engage SME customers.

• Manage and optimize the marketing funnel, ensuring seamless handoffs to sales.

• Oversee content marketing strategy, developing high-quality thought leadership and product-focused content.

• Implement marketing automation tools and CRM strategies to improve efficiency and reporting.

• Analyze and report on campaign performance, continuously optimizing for ROI.

• Lead and mentor a small marketing team, fostering a culture of creativity and data-driven decision-making.

• Collaborate with sales and product teams to ensure alignment on messaging, product launches, and go-to-market strategies.

• Manage the marketing budget effectively to maximize impact.

• Implement a digital marketing and conversion strategy and ways of working

Key Objectives

• Deliver on company targets for brand awareness and market share.

• Meet and exceed lead generation and conversion goals.

Requirements

• 5+ years of experience in B2B and B2C marketing, ideally in a SaaS environment targeting SMEs.

• Proven track record in demand generation, digital marketing, and brand-building.

• Hands-on experience with marketing automation tools (e.g., HubSpot) and CRM platforms (e.g., Salesforce).

• Product marketing experience is a strong plus

• Strong analytical mindset with the ability to interpret data and drive actionable insights.

• Excellent communication skills, with the ability to craft compelling messaging.

• Experience leading and mentoring small teams while being hands-on.

• Ability to work cross-functionally in a fast-paced, results-driven environment.

Why Join Us?

• Be a key leader in a growing SaaS company with an exciting roadmap.

• Opportunity to shape and scale the marketing function.

• A collaborative and entrepreneurial work environment.

• Competitive salary and benefits.

If you are a results-oriented marketing leader looking to make a big impact in a growing SaaS company, we’d love to hear from you!